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We live in a world of the plenty. Information overload. Overwhelming variety. Never-ending products. But abundance does not equal to choice. What is really better? Against ever-increasing products, choosing becomes an art we need to perfect. Because your pets have lifespans a fraction of yours. Pets provide healing with their companionship. It is time we heal them through what we choose. So that they live better and create the best memories, together with you.